Broadcast TV isn’t the only fish in the sea these days. Now there are more channels for your video content than ever: websites, mobile devices, VoD, digital billboards, games consoles, and IPTV are just the start.

If you’re a content owner or brand marketer, you need to get good at navigating this maze, fast. Otherwise you’ll lose your viewers to your more savvy rivals and waste your dwindling resources on chasing after yesterday’s opportunities. But if you get it right, you’ll reach many more viewers, more efficiently and for less cost.

This eBook shows you what you need to do to monetize your video content in this multi-channel world. It covers:

• The current state of play and what it means for content owners and marketers
• The five big challenges in video distribution
• Why workflows shouldn’t be created by techies, and how generic workflow software won’t cut the mustard
• Why assuming your back end operations can cope could be fatal

And a hell of a lot more. Go on…