Background

Audi understands the power of video to attract customers and uses it as a unique marketing tool to help sell its cars. The car manufacturer has always been innovative when it comes to video, as evidenced by the presence of the Audi Channel on Sky from 2005 until mid 2009. But consumer habits change, and with less ‘lean back’ and linear television viewing taking place by 2009, the decision was taken to move the same video content on to the web – matching the video streaming with the on-demand requirements of Audi fans online. Supplying this on-demand footage across the ever increasing number of digital platforms was the challenge that faced the Audi UK digital team.

The Challenge

Having invested heavily in video production, Audi needed a way to get its content to a mass audience, on any device as quickly and cost effectively as possible. The key challenge was to deliver a robust end to end solution to enable Audi to derive value from its video assets and exploit any video-enabled device.

The Solution
Using MioEverywhere, Nativ has developed and integrated a total video logistics solution that has formed the core of Audi’s multiscreen offering.

MioEverywhere provides Audi with a workflow solution to organise and distribute its content to multiple platforms, storing its video assets together in a searchable archive ready for delivery to any platform. It enables Audi to create and manage meta-data which drives the workflow decisions including file discovery, transcoding, content packaging and delivery to third parties.

MioEverywhere also allows Audi’s production partners to remotely validate and ingest large media files into the system using Mio Desktop Client. This truly is an end to end solution and using Nativ’s Mio Player, Audi has created a customised and uniform VOD experience for web, mobile and tablet.

The Benefits
• Opportunity to maximise value from high
production quality content
• Permanent on-demand repository of content
• Comprehensive support for different media
file types
• Cross-platform systems integration and complete
workflow automation
• Ability to increase revenues while minimising
costs and risks
• Faster time to market
• Remote ingest from production companies