Nativ release free eBook on Online Video Logistics

Video management and distribution experts Nativ today published a free eBook on ‘The Essentials of Online Video Logistics’. It contains a range of insights into how to plan and develop a video distribution operation that is suited to today’s multichannel world.

The concise and informative guide is packed with tips and advice from one of the most experienced companies in the video logistics business. Written in plain English and aimed at non-technical strategists in content companies and brand teams, the eBook offers practical guidance on how to organize operations to seize the many opportunities presented by today’s online video landscape.

The world of online video is changing fast. Unfortunately for content owners and marketers, it’s also extremely complex and diverse (with websites, mobiles, games consoles and in-store kiosks all delivering video); this makes it hard to deliver a reliably high-quality user experience to every channel. It also makes it hard for companies to match growth in revenue to the exponential growth in consumption of online video.

This eBook is designed to help non-techies seize the new video opportunities created by the proliferation of channels. It explains why online video has become so chaotic, and describes the main five challenges that are facing content owners and marketers. The guide takes each one in turn, and analyses what needs to be done to tackle them. It also points out the unsustainable nature of silo technology stacks and assesses the alternatives.

Jon Folland, CEO of Nativ says:

‘Five years ago it was easy: you could reach your audience with one video and one channel. Now the industry’s going through huge changes and you can’t just rely on one channel. Content providers, owners, and marketers have to squeeze a profit out of an increasingly complex multichannel world.
Platforms are more fragmented than ever before, which inevitably creates some serious challenges. We published this eBook in order to draw together our expertise and knowledge in the industry and offer some real answers to these challenges’.

The eBook is available at www.nativ.tv, or by clicking here.

About Nativ

Nativ is a video content services provider that helps some of the world’s biggest brands and content owners better exploit the new video era. We take care of all your video logistics needs, from ingestion to delivery using our video distribution software, MioEverywhere.

Contact

23-25 Eastcastle St

London

W1W 8DF

Tel: +44 (0)20 7580 9488

Email: info@nativ.tv