iPad launch sparks new video delivery developments

Video distribution experts Nativ reveal new adaptor for iPad

Nativ, the leader in digital video distribution today announced a new adapter for its MioEverywhere platform that allows clients to get their video onto the iPad, quickly and easily.

Apple is selling over 200,000 iPads a week in the US, and this number is set to grow as the iPad launches internationally this Friday. As a result of its phenomenal popularity, more and more brands are using video in their approach to the iPad. Disney has already launched several video-rich apps for the iPad, and others are set to follow.

Within days of the iPad hitting the high street in the US, Nativ has launched its new adaptor for the iPad. This addition to the MioEverywhere platform allows brands and content owners to exploit the possibilities of the iPad without any special coding or technology investment.

Early indications are that video on the iPad will be extremely popular with consumers, offering content owners and marketers the opportunity to reach more people.

As a result of its fast response, Nativ are already working on an iPad video delivery project for a major global brand.

The iPad adapter is just one example of Nativ’s ability to respond quickly and easily to new channels, such as web mobile, in-store kiosks, or IPTV, as soon as they arrive in the marketplace.

CEO Jon Folland said, “Everyone’s excited about video on the iPad. Our clients are asking for easy ways to get their content onto it, and because MioEverywhere is so simple to update and add new channels, we’re already there”.

He added: “The launch of another platform in the shape of the iPad and other tablets has spurred our clients to take a look at their entire digital video distribution system. There’s a realization that platforms are just going to proliferate, and adding on more and more point solutions isn’t sustainable anymore”.

About Nativ

Nativ is a leading digital video distribution services provider. We help some of the world’s biggest brands and content owners better exploit the new video era. The MioEverywhere platform is an appliance or on-demand service that takes care of all video logistics, from ingestion to delivery.

Contact

23-25 Eastcastle St

London

W1W 8DF

Tel: +44 (0)20 7580 9488

Email: info@nativ.tv