The video delivery platform that gets your best video seen

Automotive video expansion

• Brands develop online video channels
• Car brands increase their spending on digital marketing
• Video grows in importance across all marketing channels

Video has always been vitally important to car marketers – no other medium stirs the soul like a well-produced film. But until recently, there has only really been one outlet for high-quality video footage: broadcast television.

Today, auto brands are pushing video content into a whole new galaxy of outlets – from the web to mobiles, games platforms, dealer kiosks and VoD channels.

It’s not surprising: research shows that video embedded into your site doubles the chance that visitors will get in contact with their local dealership. The challenge is to control all your video assets without spending valuable time micromanaging your channels and campaigns.

MioEverywhere™ for Automotive is a next generation, fully-managed digital video distribution system that lets you get your video assets to the largest possible audience at the highest quality – all while driving down costs.

The idea is simple: you manage your video content through an elegant, web interface, ingesting, managing, repurposing and distributing your video to every platform, device or media partner. And unlike point solutions that only address part of the problem, MioEverywhere™ looks after everything from ingest to delivery.

MioEverywhere™ for Automotive allows you to test the effectiveness of different platforms and programs quickly and easily, so you can maximize ROI. And because it’s an automated solution, you can make the most of even the smallest opportunities without drowning them in costs and resource overheads.

MioEverywhere™ for Automotive helps you rise to the major challenges of video distribution in the automotive sector:

1. Centralise all your assets – MioEverywhere™ quickly ingests all video into a central database, cutting down on time and effort, and it validates it so no more costly mistakes
2. Manage your video – tag, store and structure every asset so you can find it, slice it, dice it and manipulate it all quickly and easily
3. Automate your workflows – create streamlined workflows that match your real-world processes, without manual tasks
4. Repurpose and distribute for every service –automatically generate the best format for each channel and deliver it on time at the highest quality possible. And the content’s validated again before delivery, to avoid mistakes
5. Assess the impact of your content – run analytics to discover what was most successful, delivering hard data for your analysts to work their magic on

Based on front-line experience with car brands such as Audi, MioEverywhere™ captures the main processes and workflows essential to automotive marketers.

You need to get the best possible video content to the widest possible audience, across all channels. MioEverywhere™ lets you do it with total control, agility and speed, for a fraction of the cost of setting up specific back-end silos for every platform, channel or opportunity.

And since it’s a managed service, there’s no hardware or software to buy, host and maintain. Talk to us about getting your marque’s video content to the world.