Life without a media distribution platform
Video used to be so simple: deliver the tape to the broadcaster and put the popcorn on.
Today, there are hundreds of different places for your rich media to be seen – from your own websites to YouTube, Vimeo, Hulu, mobile websites, Connected TV, games platforms and in-store kiosks.
Not to mention all the different models and mechanisms behind it – ad-supported, pay-per-view, streamed, downloaded, on-demand… you name it.
It’s a mess out there.
This new media universe may be exciting, but also presents a daunting range of challenges to deal with, including:
- Diversity – of channels, devices, screen sizes, partners…
- Complexity – of formats, compression algorithms, workflows…
- Change – new services, business models, technologies, competitors…
And yet many content owners are still approaching all this with manual processes and stuck-together point solutions (a CDN here, a Digital Asset Management system there…).
Clearly, this is unsustainable.
It’s too inefficient and expensive; it’s fraught with errors; and it takes far too long to get content where it needs to be.
Better media management
At Nativ, we’ve been solving digital video management and distribution problems for years and for some of the world’s best content brands (think MTV, Getty Images, iPlayer, Audi…).
We do it better because we understand the unique challenges presented when you want to get high-quality video down some rather narrow pipes and into some strange places (often with overlays in place).
Our secret weapon is not so secret any more: MioEverywhere™ the Total Media Logistics™ platform that removes all of the complexity from digital media distribution so you can reach all audiences and seize all opportunities with the highest quality video experiences possible.
MioEverywhere™ is a managed service, so there’s no hardware and software to own, manage and maintain (unless you prefer our licensed Mio appliance, which can live in your organisation and behind your firewalls). And unlike point solutions, MioEverywhere takes care of everything from video and audio ingest and asset management to media transcoding and delivery.
In one, integrated solution, you’ll solve the Five Big Challenges you’ll need to overcome if you really want to maximize your return on video.
In short: Nativ is the digital media management and distribution platform that helps you impose order on video anarchy.