Broadcast is no longer the only show in town when it comes to delivering TV and film content to the masses. In recent years the consumption of such content over Internet-enabled devices has exploded.
From connected TV and consoles to tablets and mobiles, there is a rush to dominate the Internet TV service proposition and offer TV anytime, anyplace and in high definition. For consumers, this is a great time as TV and film services become richer, more customisable and “always on”.
For content owners it’s a mixed bag of increased opportunity and increased operational pain. Content owners can no longer bet on a single Internet TV platform – they must sweat value from their content by leveraging multiple deals to stay in the game. The fulfilment and delivery side of things can be incredibly painful and costly with content preparation and repurposing costs often negating the commercial upsides for smaller deals. However, the same technologies that have enabled Internet TV have enabled file-based workflows and digital delivery that help overcome this.