Pick of the Predictions: Video Content Trends

Just fishing around on Slideshare I came across a slideshow from TrendsSpotting.com, packed full of predictions for video in the future. It’s quite long and has rather an overwhelming amount of statistics, so I’ve picked out some of the more striking predictions:

Steve Rosenbaum, Founder and CEO, Magnify.net

• The living room broadband software/hardware play will also show clarity – with Netflix doing the best job of having one foot in the physical delivery system (DVDs), and one foot in the digital delivery to the flatscreen.

Ross Levinsohn, General Partner, Fuse Capital

• 2010 will be the year that video breaks through and becomes part of the mainstream advertising media buy.

• Connected televisions will become the Messiah and push video over the edge. You will have the ability to sit on the couch and tap into any content anywhere in the world.

Dr Taly Weiss, CEO and Head of Research at TrendsSpotting.com

• In 2010 we will see the first mega brand to declare online advertising only. This would be achieved by using online video ad formats to substitute TV

Ron Yekultiel, Chairman and CEO, Kaltura

• Mass consumption of video will transcend media and entertainment into other markets, such as enterprise, education, healthcare, government.

• The commoditized video delivery services (storage, backup, streaming, transcoding) will be augmented by digital services (video search, metadata extraction & analysis, and syndication).

Ben Weinberger, CEO and cofounder Digitalsmiths

• TV Everywhere: for a fee, cable operators will give subscribers multi-platform access to whatever is on cable.

Ken Mallon, Sr VP Custom Solutions, Dynamic Logic & Duncan Southgate, Global Innovation Director, Millward Brown

• Viral video will move from art to science: viral video analytics – becoming more sophisticated.

• Online video advertising continues to grow at a high rate, and we expect this trend to continue. Beyond the PC, online video is increasingly being watched via gaming consoles and mobile.

Paul Verna, Senior Analyst, eMarketer

• Video ad spending growth will far outpace any other online format, running in the 34 – 45% range from 2009 through to 2014.

• Video ads are moving from the sidelines to centre stage, becoming the main form of brand advertising in the digital space.

• As online video becomes intertwined with the living-room TV experience, download and streaming services will take on a prominent role in the home entertainment ecosystem.

Spot on or waaay off? Let us know if you agree or disagree or have any trends of your own to share.

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