How do you solve a problem like mobile video?

It won’t be news to anyone that mobile is fragmented. Anyone trying to work out a digital video distribution system that also manages to take advantage of mobile is in for a major headache.

Apple has received a lot of attention recently for their rejection of Flash, and now Adobe has waded into the debate by arguing that Apple’s stance threatens consumer choice. Adobe is currently developing a new version of Flash Player specifically for mobile devices, so the issue looks set to continue for the time being at least.

All this leaves content owners with problems. They want to get their video onto as many devices as possible, mobile included. But digital video distribution is no simple matter when you’re facing so many platforms.

If you’re planning to do the video distribution yourself, you’re in for a bumpy ride. Some hosting websites, such as YouTube, do video transcoding for mobile for you, although the quality isn’t assured. Others, such as Screencast.com, don’t do video transcoding, so you have to do it yourself.

The point is, if you’re going to try and get mobile-friendly video onto mobile devices, you’re going to have to do a lot of technical jiggery-pokery beforehand. This wastes time, money, and resources, and runs the risk of errors creeping in. You need a digital video distribution system that does all the video transcoding for you, wherever you’re trying to get it. (I feel duty-bound to mention that MioEverywhere does it all automatically, so you don’t have to give yourself a migraine trying to work it out).

This entry was posted on Thursday, June 17th, 2010 at 2:35 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.